Looops: Beginner Crochet Kit Design

Looops is a Pacific Northwest-inspired crochet kit intended for absolute beginners. Designed in collaboration with PNW crochet artist HELLOhappy®, these kits bring iconic regional flora and fauna to life while making learning easy with step-by-step guidance. Each kit includes everything to create an amigurumi project but also educational content about the featured item. Plus, with every purchase, part of the proceeds supports organizations dedicated to conservation related to the Looops project featured in the kit. 

Project includes: branding, packaging design, print design, page layout, marketing design

Packaging and Components

Looops logo and packaging sketches
 

Looops Packaging

 

Pika Pattern Booklet

 

Crochet.com Marketing Graphics

Emails

Crochet.Com Graphics

Oregon Zoo Ad