The goal of this project was to redesign the packaging of an existing popular non-alcoholic beverage the needed an upgrade or a different market direction.
I chose the Japanese probiotic drink, Yakult to market directly to kids. Since Yakult only has one original flavor I decided to make two different flavors, strawberry and blueberry, to give kids options. I redesigned the logotype with a round hand-lettered typeface and put it in a cloud shape to make it more kid friendly. I also added strawberry and blueberry mascots for the two different flavors.
I chose this bottle design as they were plastic so kids wouldn’t hurt themselves and they were kid sized. The carrier is brightly colored to give attention to consumers in the store. The labels are hidden, but when carrying you can still see the different flavors by the faces of the strawberry and blueberry mascots.
This assignment was inspired by the Zimbabwean poster designer Chaz Maviyane-Davies and his human rights poster series produced in the mid-1990s. In his ‘Rights’ series, which was influenced by his African heritage, his goal was to fight for human rights in Africa and to remind ‘authorities of their moral obligations as leaders and human beings.
In this project, I visually articulated three of the thirty human rights from the ‘Universal Declaration of Human Rights.’ I wanted to show the public audience human rights that related to each other under the specific category of women’s rights in today’s society. Conceptually, I wanted to show things affecting a large group of women to things affecting a minimal amount of women that I wanted to bring attention to. I wanted to use a rounder typeface and an illustration style that was a bit softer on the eyes and grab people’s attention through color choice.
Type Tree Book
In this project, I created a section of a visual book about typefaces. Each student was assigned a typeface to research and analyze. The class collaborated on the overall design of the book by establishing the grid plan and text styles for the book. Each designer contributed one section and was responsible for the layout of their section, and the designs for the cover, table of contents, introductory essay, divider pages, bibliography, and back cover.
For my part of the book, I was assigned the typeface ITC Galliard.
Type Tree Book
Pen and Pixels
In this project, we had the opportunity to conceptualize a new business strategy that ultimately resulted in the development of a complete brand identity design package for an existing local business in San Luis Obispo. I chose to rebrand a comic book and used games shop called Captain Nemo's. Currently, the shop is a huge warehouse on the outskirts of Downtown San Luis Obispo and nobody really goes to it unless they want overpriced goods and poor customer service.
I changed their name to Pen and Pixels to highlight the comics and games they sell and created two mascots named Pen and Pixels. I chose to use mascots for the logo design as most comic book and gaming companies use a mascot to represent their companies.
Pen and Pixels keeps the same merchandise but has an added reading corner and an arcade to bring in a younger crowd and to create a community where everyone is welcome!
Pen and Pixels Standards Manual
University Art Gallery Posters
Various California Polytechnic State University Art Gallery Posters I have designed.
Victoria Fu and Amy Touchette posters were a collaborative effort between myself and friend, Riley Chapman. I did the design while he added the typography.